Joel Comm wrote a “free” eBook with a catchy title – Chitika Secrets ebook – How to Supercharge Your Website Revenue.
It’s free because at the footer of every page, his “Sign up for Chitika here!” link goes to his Chitika referral program page. But that’s another story.
I wrote this post to summarize some good points about implementing ads on your website.
Here are some rules
- Show ads only when the user really wants it.
This makes sense, because otherwise, they will not click on it anyway and you’re wasting ad space.
- Tell your users why they’re seeing the ad.
- Show your users what they want to see.
The eBook also goes on to give some pointers on implementing chitika ads such as selecting the right ad format, creating alternate ads from Adsense, Amazon Affiliates, CPM ads (ValueClick, AdsDAQ, MorningFalls).
There’s obviously things to learn from Joel’s eBook, and it’s only fair that he puts in some ads to go with it.