Everett Rogers’ model for innovation diffusion helps us assess at which stage an organization is in applying a certain innovation.
There are 5 stages:
- Agenda Setting – Defining an organizational problem and its perceived need for an innovation.
- Matching – An organization fits its particular agenda to a specific innovation. This is the critical stage where an organization decides to adopt an innovation.
- Redefining & Restructuring – This stage involves altering the innovation to to accommodate the needs of the organization or vice versa.
- Clarifying – Putting the innovation to widspread use and getting people to be familiar with it.
- Routinization – The innovation becomes incorporated into regular activities and loses its separate identity as an innovation.